watch-out

(noun) a thing to, well, watch out for, as in “Are there any major watch-outs as we execute this plan?”; this catchall term refers to risks, obstacles, deficiencies, competitive threats, etc., but avoids referencing anything negative directly, favoring a more cutesy approach; creation of this jargon follows a common pattern in the business world in which verbs are converted into nouns1 (cf. the ask, the solve, value-add), generating a stock of trite phrases that start to comprise their own parallel mode of communication, one that is difficult to comprehend for those not immersed in the social dialect of the users

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