(noun) the solution or thing sought as an output of some process, combined with a failed attempt to sound smart, as in “The one thing we need this project to tell us is our total addressable market, that’s the main solve”; like unlock, watch-out, and ask, this jargon follows the common pattern of taking a verb and employing it as a bare noun that encapsulates its connotations of action without describing them explicitly; generally used when the path to achieving an objective is convoluted or yet to be clarified