Sounds good
It started with a disappointing audio system.
A diligent MIT engineering student was nearing the end of his doctoral studies, and as a classical music fan he decided to purchase the best stereo he could find as a reward for his hard work. He had been taking apart and repairing radios since he was a child, so he knew far more than the average consumer about what made them work.
Despite researching the best options available, the quality of the resulting purchase was underwhelming.1 This triggered in Amar Bose an obsessive interest in figuring out how to reproduce sound in ways that were more pleasing, even if they defied conventional wisdom. So began decades of scientific research into acoustics, which came naturally given his later status as one of MIT’s most popular professors.
His work soon reached a point where commercialization was the right next step, leading to the founding of the Bose Corporation. It would go on to make significant advances in audio technology, including noise-cancelling headphones and custom systems for luxury cars and large public spaces.2
When embarking on this path Bose did one thing very differently: he chose to maintain it as a closely-held, private entity. It grew slowly and deliberately instead of taking in external investment that would instantly ratchet up the pressure to grow. Even after his speakers started capturing significant market share he resisted the lure of IPO riches. Read more…
- One can only imagine how time-consuming this research was without an internet to browse audiophile review sites. ↩
- The next time you board a plane peek into the cockpit, you might notice your pilot wearing a Bose aviation headset. ↩
- As a holder of said MBA degree, I hope that if the situation ever arises I will have the perspicacity to not fire the next Amar Bose. ↩
- In case you were wondering the cold fusion thing proved to be a bust, but the fact that world’s power plants aren’t out of business should have tipped you off. ↩
- This problem of course varies greatly depending on the cost of your whip. That Geo Metro probably won’t handle it like a Bentley Mulsanne. ↩
- Or as smooth as a German or Japanese bullet train, for those wanting a more earthbound analogy. ↩
- Probably not coincidentally, this company also has MIT founders. ↩
- Apparently his was the kind of mathematical genius that involved being able to figure out the necessary equations for noise-cancellation before the flight even landed. ↩
- Amar Bose did end up comfortably in the billionaire class, so the additional wealth he forewent through his lavish spending would have had zero impact on his life, while the company’s health made a big difference. ↩