(verb) a folksy colloquialism that suggests the ability to perform as desired, accomplish some objective, or generally succeed, as in: “I’m not sure that product line extension will hunt, millennials are looking for something more authentic”; usually deployed to indicate that something will not achieve the hoped-for purpose; truncated from the longer expression “that dog won’t hunt”, which refers to an animal that is not useful for pack hunting due to age, temperament, or lack of training, with the implication that relying on it will lead to disappointment in the middle of the chase; due to its rural origins this jargon may not be regularly used or understood in urban professional contexts