Jargon

A running dictionary of the phrases that permeate the consulting world, and business more broadly.

  • hunt

    (verb) a folksy colloquialism that suggests the ability to perform as desired, accomplish some objective, or generally succeed, as in: “I’m not sure that product line extension will hunt, millennials are looking for something more authentic”; usually deployed to indicate…

  • sweet spot

    an area of particular talent, effectiveness, or competence, as in “Our pop-up shops do really well in the Far East, that’s always been our sweet spot”; conveys the sense of identifying the best within a broad range of options or…

  • take it offline

    a diplomatic suggestion made when the current topic of discussion is tangential, irrelevant, inappropriate, or suited for only a subset of those present, as in “Let’s take the org question offline, we want to make sure we cover all the…

  • bitrate

    the amount of information being sent or received during a particular interaction, with an emphasis on the speed of transfer more than the absolute quantity; derives from telecommunications and computing, where the word indicates the number of digital bits a…

  • heavy lift

    work that will require significant effort and/or coordination between multiple parties for successful completion; can be used to draw attention to a task’s intimidating nature or ensure others are sensitized to its scope without sounding whiny, as in “Getting all…

  • view from 30,000 feet

    a very high-level, preliminary, or cursory perspective on a particular situation, one that intentionally glosses over details to first consider the broader metaphorical landscape and develop a holistic understanding; derives from common flight levels for commercial travel, where most airliners…

  • texture

    a subtle way of referring to details or specificity, generally used when discussing a more incisive level of analysis or precision that allows for the deeper understanding required, as in “That customer segmentation work needs a little more texture to…

  • take one for the team

    to perform some unpleasant task on behalf of others, or accept a consequence that falls disproportionately on the subject while benefiting the larger group; generally done from a sense of camaraderie and team spirit that one hopes will be appreciated…

  • off-table

    (adj.) describing something that should be done outside of the present discussion, generally deployed in the context of a larger group meeting in which the participants are gathered around a conference table, as in “We’ll need to do some off-table…

  • tie a bow on it

    to perform the finishing steps needed to indicate completeness, which might be symbolic, cosmetic, or perfunctory, as in: “Hey Jim, let’s tie a bow on the presentation slides so we can call it a night”; from the notion that decoratively…