pin the edges
an obscure term meaning to establish the boundaries of an analysis, evoking the image of rolling out a map on a large surface and then fixing its corners in place, demarcating the area within which deeper work is to take…
A running dictionary of the phrases that permeate the consulting world, and business more broadly.
an obscure term meaning to establish the boundaries of an analysis, evoking the image of rolling out a map on a large surface and then fixing its corners in place, demarcating the area within which deeper work is to take…
the most essential or complex step required to accomplish a specific objective, and upon which the entire form depends, as in “I know these other IT systems are important but getting the core ERP right is the long pole in…
to extract the utmost information or productivity from a particular analysis or person, as in “We haven’t found any deep insights in this click data report, let’s squeeze the lemon and see if we can find out what’s driving the…
used to gently indicate that the opportunity for change has passed and the circumstances as currently constituted will now persist, or that the effort required to alter them would not be worthwhile; evokes the pouring of cement on a construction…
a paltry amount of resources that is sufficient to accomplish an objective in minimal fashion, if at all, as in “We have all these new branding ideas but can’t really execute with our lemonade budget”; comes from a shortening of…
to use up all of the available time or resources required to complete a certain task; from aviation, in which an accelerating or decelerating airplane does not have sufficient runway length remaining to complete a normal takeoff or landing, with…
in a professional context this phrase means to generate, at once, an oppressively large quantity of work that will result in extreme discomfort and/or prolonged, excessive toil for those so thrown, as in “the partner just made them redo the…