Jargon

A running dictionary of the phrases that permeate the consulting world, and business more broadly.

  • pin the edges

    an obscure term meaning to establish the boundaries of an analysis, evoking the image of rolling out a map on a large surface and then fixing its corners in place, demarcating the area within which deeper work is to take…

  • long pole in the tent

    the most essential or complex step required to accomplish a specific objective, and upon which the entire form depends, as in “I know these other IT systems are important but getting the core ERP right is the long pole in…

  • squeeze the lemon

    to extract the utmost information or productivity from a particular analysis or person, as in “We haven’t found any deep insights in this click data report, let’s squeeze the lemon and see if we can find out what’s driving the…

  • cement is dry

    used to gently indicate that the opportunity for change has passed and the circumstances as currently constituted will now persist, or that the effort required to alter them would not be worthwhile; evokes the pouring of cement on a construction…

  • lemonade budget

    a paltry amount of resources that is sufficient to accomplish an objective in minimal fashion, if at all, as in “We have all these new branding ideas but can’t really execute with our lemonade budget”; comes from a shortening of…

  • hard stop

    an oblique way of announcing an absolute deadline, often by a person wishing to protect their own time from further encroachment by an unfettered task or inconsiderate colleague, as in “We have to finish this presentation by this afternoon since…

  • download

    (noun) the pertinent information on a topic or that which has resulted from a particular interaction or situation, generally used in the context of providing someone with it, as in “Let me give you the download from the meeting”; by using…

  • run out of runway

    to use up all of the available time or resources required to complete a certain task; from aviation, in which an accelerating or decelerating airplane does not have sufficient runway length remaining to complete a normal takeoff or landing, with…

  • throw under the bus

    in a professional context this phrase means to generate, at once, an oppressively large quantity of work that will result in extreme discomfort and/or prolonged, excessive toil for those so thrown, as in “the partner just made them redo the…

  • prewire

    to establish relationships and networks, schedule meetings, obtain data sources, etc., that will be necessary to successfully execute an upcoming initiative or project; from analogy to the delivery of electricity or data, in which buildings are constructed with the necessary…