Jargon

A running dictionary of the phrases that permeate the consulting world, and business more broadly.

  • points on the board

    something that demonstrates concrete results, usually in reference to revenues or sales; usage of this phrase can imply a fundamental or expected level of performance, as in “We can’t expect to get any more investment from HQ until we start…

  • chunk up

    to take multiple discrete components and aggregate them at a higher level of logical abstraction; this action moves an analysis along the continuum from more to less detail, as in “We don’t need all the country details in the strategic…

  • cycles

    an unspecified but discrete amount of effort or energy, taken from the word used generically to indicate the power of a computer processor, which is typically measured in cycles per second (hertz), each one representing a single operation; an example…

  • dig in

    a phrase used to indicate one’s suspicion that a particular analysis or element of logic is faulty and needs to be revised or discarded entirely, generally used as a conciliatory preface that nevertheless cannot avoid ominous undertones, as in “I…

  • the jam in the sandwich

    the element that makes some larger or overarching thing compelling, valuable, or otherwise interesting, as in “Sure we’ve got local sales experts in each region, but our market intelligence is really the jam in the sandwich”; suggests that without said…

  • as useful as a chocolate teapot

    something which appears superficially fit for purpose but is in reality entirely unsuited to the task; used in reference to a plan, concept, idea, etc., that has not been adequately thought through or is being rushed out to satisfy some…

  • black box

    an oblique way of saying “I have no idea what’s going on here”; used to describe the opacity of processes or logic on which some outcome is based, as in “It’s tough to say what the real drivers of growth…

  • poke the bear

    to perform an action that is likely to provoke a severe reaction from the one being metaphorically touched, a person who wields meaningful power; akin to entering the den of a hibernating bear and rousting it from its pleasant slumber,…

  • big nut to crack

    a discrete item of work that will be hard to achieve, such as a business challenge whose solution will be burdensome to find or a question that will be difficult to answer; used to draw attention to effort that, while…

  • a lot of moving parts

    a descriptive phrase used to indicate that a situation is complex, requires attention in multiple areas simultaneously, or has several interdependencies; can evoke an intricate piece of machinery or, for those situations that have arisen more haphazardly, a Rube Goldberg-esque…