to fine-tune the balance of something in precise fashion in order to achieve a desired outcome, as in “I think we need to better titrate how we blend logic and emotion in the new marketing campaign”; derives from the process in chemistry of adding incremental quantities of a reagent to a test substance until a desired reaction occurs; also used in medicine to describe the process of adjusting a pharmaceutical dosage until the optimal trade-off of symptom relief and side effect minimization is achieved; coined by someone who spent too much time in the laboratory, or who wishes to co-opt the credibility of white-coated scientists by using their terminology; not likely to be understood when used in a business context, but as listeners would be loath to expose their own ignorance by asking for clarification usage of this jargon is unlikely to be questioned