a subtle way of referring to details or specificity, generally used when discussing a more incisive level of analysis or precision that allows for the deeper understanding required, as in “That customer segmentation work needs a little more texture to be actionable”; evokes a surface viewed from a far enough distance that its more fine-grained elements cannot be visualized, or one so smooth that it does not provide adequate purchase; similar to granular; compare to provide color, which implies the need for a more compelling story