an achievement that requires minor effort to complete and results in benefits that are usually small yet still meaningful, as in “For Phase 1 of the project let’s make sure we focus on quick wins, we need to prove the concept has traction”; quick wins can be useful for demonstrating progress or building momentum as part of larger, more complex initiatives, providing the financial resources or morale boost that sustain the more difficult elements of work; related to ring the cash register, which is what happens as you tally up quick wins; contrast with tough putt, heavy lift, and tough row to hoe