Jargon

A running dictionary of the phrases that permeate the consulting world, and business more broadly.

  • slice butter with an ax

    to achieve an objective using entirely disproportionate means, disregarding the sensitivities of the task and often risking collateral damage; synonymous with use a sledgehammer to crack a nut, both phrases evoke the ponderous swing of a brute force tool and the mess…

  • eat the seed corn

    to utilize something, out of desperation or shortsightedness, that should rightly be preserved to enable later growth or success; in a business context often refers to redirecting investments that would have ensured future revenues to plug short-term needs, undermining the…

  • wheelhouse

    a particular area of competence or expertise where one can expect to excel, often due to extensive experience; typically used as a self-situated metaphorical place, as in “Let me handle the negotiations with the Brazilian team, I lived in São…

  • water the grass in a thunderstorm

    to perform an action whose effects will be negligible in comparison to broader forces at work, and will be difficult or impossible to accurately measure, as in “We don’t need to send someone to Times Square to shill for Hamilton,1 that’s…

  • fire drill

    a frantic period of work generally triggered unexpectedly and requiring immediate resolution, taking precedence over other activities which may be dropped midstream; can be used more deviously to obtain periods of unaccountability while remaining mum on specifics, as in, “I’ll…

  • foot

    (verb) to ensure that figures agree with each other or reflect accurate arithmetic; used in reference to multiple figures provided in the same analysis, as in: “Let’s make sure all the numbers in the document foot, they didn’t add up last…

  • flying formation

    the roles and working arrangements of a group that will be used for carrying out a specific task, as in: “Let’s regroup after the intro meeting so we can set our flying formation for the next two weeks”; derived from…

  • nautilus

    (verb, extremely obscure) to approach an answer or other desired endpoint in a slow, roundabout way, similar to following the whorls of a nautilus shell that gradually near and eventually reach the center; can be desirable or not, depending on…

  • deep dive

    closely related to, and often indistinguishable from, drill down, this term indicates that a more rigorous or comprehensive examination should be conducted in a particular area, as in “We’ll need to do a deep dive on the debt structure before we…

  • wordsmith

    (verb) to make trivial or aesthetic edits to a text that may only subtly change the meaning, if at all; generally engaged in by higher-ranking colleagues who have little of substance to add but wish to put their idiosyncratic stamp on…