(verb) additional revenues prospectively or actually gained over a baseline condition, as in “The new Asia strategy should lead to at least fifty million in uplift”; used somewhat evasively when the frank mention of lucre would be unseemly, thus attempting to avoid any negative connotations from foregrounding the fact that yes, this is money we’re talking about, and the acquisition of greater amounts is the driver behind the action in question; this usage stands in stark contrast to the definition common outside of business contexts, in which uplift generally refers to moral or social improvement

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