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Keeping it real

ByJason George September 2, 2015June 16, 2016 Updated June 16, 2016

Cartoon titled “Authenticity Bash”: a presenter tells an audience that the new brand, swapping a bland logo for a chaotic one, “aligns with our corporate values of hucksterism and inscrutability,” and someone in the audience adds, “and verboseness.”

Jason George is a management consultant and writer. More about me · Work with me

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