Jargon

A running dictionary of the phrases that permeate the consulting world, and business more broadly.

  • puts and takes

    the various elements that together make up the substance of a deal or compromise between two or more parties, with “puts” being the items of value that are offered or contributed, and “takes” referring to one side’s requirements or the…

  • eat your own dog food

    to be a consumer of the product or service that one’s employer offers to the general public, thus simultaneously inhabiting the role of customer as well as seller; originated in the technology industry, in which companies used their software for…

  • bottom-up

    an adjective that indicates that the following analysis will be exhaustive and require significant effort, as in, “We need to do a bottom-up look at those valuation models”; depending on context may mean starting from scratch or evaluating something from…

  • crank

    to work hard, studiously, and/or without interruption, as in: “I was cranking on that analysis for six hours last night”; used when ambiguities have been sufficiently resolved and the next step is to execute along some determined course of action;…

  • juice not worth the squeeze

    an expression indicating the expected benefits of a certain action will be too trifling to merit the expenditure of energy required to obtain them, usually deployed in relation to a discrete object, as in “Don’t redo the calculations to account…

  • push back

    (push back in verb form, pushback if used as a noun) formerly the sole domain of airplanes leaving their gates, this term is used to indicate resistance or disagreement without actually expressing those potentially controversial feelings explicitly, as in: “Let me…

  • sheep dip

    (verb) to plunge rapidly and completely into a situation in a manner that involves some unpleasantness or surprise on the part of the dippee, as in: “Look we know working for Andrew is tough, everyone gets sheep-dipped on their first…

  • titrate

    to fine-tune the balance of something in precise fashion in order to achieve a desired outcome, as in “I think we need to better titrate how we blend logic and emotion in the new marketing campaign”; derives from the process…

  • big hands on little maps

    an obscure expression apparently of British military origin that suggests a degree of crudeness of analysis such that finer details are glossed over, as when someone with particularly meaty paws attempts to point out a location on a smaller map; failing…

  • dry powder

    analyses or work products that are prepared but kept in reserve for intense times when additional output will be required, as in, “We don’t need to share the findings from the customer survey at tomorrow’s meeting, let’s keep some dry…